FEATURED WORK
Role: Creative Director, Freelance
Media: Print
Industry: Telecommunications
Lead on creative and ideation. Concepted, developed and managed the "RISE" creative strategy.
ABOUT ME

I am a creative director specializing in connecting brands with their voice. For ten years, I've been guiding brands through the process of cultivating content, putting that content into relevant context, and finally communicating the refined message clearly.

In addition to my strengths as a designer, I am also experienced as a buyer, brand strategist, manager, and salesman. Among my competencies however, my most enduring quality is my ability to forecast trends, foresee opportunity, and take decisive, objective action.

Clients including Ashley Stewart, Macy*s, Hewlett-Packard and Nikon are among some of the names I have had the fortune of contributing my talents towards in the mediums of print, broadcast, interactive and mobile.

PORTFOLIO









RESUME
SKILLS
HTMLPhotoshopIllustratorFlashDreamweaverInDesign
ActionScript3D Studio MaxQuarkMicrosoft Office XPPublic SpeakingPresentation
CSSMessagingManagementSite Algorithm Google Analytics

EDUCATION
  • Seton Hall University                   South Orange, NJ
  • Bachelor's Degree, Fine Art,
  • Minor, Graphic Design and Advertising
  • June 1998 – May 2002
CERTIFICATIONS
Seton Hall UniversityMicrosoft Office Specialist Certification (MOS)August 2001 Seton Hall UniversityWeb DesignMay 2002 State of New JerseyStandard Certificate,Art InstructionMay 2011

EXPERIENCE
  • Freelance
  • Creative Director January 2009 – Present
  • • Produce online content including web sites, banners, e-blasts, as well as promotional content like games and apps.
  • • Pitch and defend creative ideas
  • • Keep up to date with current and new web technologies
  • Newark Public Schools                   Newark, NJ
  • Teacher
  • January 2010 – Present
  • • Use social media platforms to engage students and their parents in the learning process.
  • • Develop teaching/training strategies based on student metrics and analysis
  • • Publish bi-annual reports (data boards) about strategy success and students’ conversion rates.
  • Uniformity                   Belleville, NJ
  • Account and Marketing Manager
  • February 2009 – August 2009
  • • Managed all aspects of client relations and account management.
  • • Lead new business initiatives.
  • • Developed, managed and implemented all brick-and-mortar and online marketing efforts and initiatives.
  • • Managed complex fulfillment operations and teams in New York, New Jersey, and Washington D.C.
  • • Hired employees.
  • Source Communications                   Hackensack, NJ
  • Art Director; Broadcast, Print, and Interactive
  • August 2005 – January 2009
  • • Designed deliverables in print, broadcast, and online and interactive mediums.
  • • Wrote strategy for agency pitches and client projects.
  • • Managed on-site and remote creative teams.
  • • Negotiated art buys.
  • • Hired talent.
  • The Magna Group                   Glen Rock, NJ
  • Interactive Art Director
  • February 2005 – August 2005
  • • Designed web sites using HTML, CSS, Flash and ActionScript.
  • • Completed front-end web programming.
  • • Produced wireframes and UI layout.
  • • Designed static and animated web banners.
  • • Designed and programmed all digital collateral including leave behind CDs/DVDs, and kiosk applications.
  • • Consulted for clients on media purchases for web.
  • Merkley+Partners                   New York, NY
  • Art Director, New Business
  • May 2004 – December 2004
  • • Assembled pitches for new business.
  • • Coordinated resources within the agency across departments.
  • • Worked interdepartmentally with agency management, account teams and creatives.
  • • Managed and coordinated the planning and logistics for the agency’s new business pitches.
  • • Worked with clients on projects for developing incumbent business.
  • Outsourcing Today, LLC                   Roseland, NJ
  • Art Director
  • January 2003 – August 2003
  • • Laid out the North American and European publication of the magazine.
  • • Designed print ads.
  • • Produced original illustrations for feature articles.
  • • Retouched photography.
  • • Proofread and color checked both magazines before authorizing publication.
  • Graphic Angels Design                   South Orange, NJ
  • Jr. Art Director
  • February 2001 – February 2002
  • • Produced comps according to specifications of the creative director.
  • • Updated and maintained the agency’s site.
  • Seton Hall University                   South Orange, NJ
  • Jr. Art Director
  • August 2000 – May 2002
  • • Designed and programmed the staff CD-ROM training manual.
  • • Designed direct mail, collateral and apparel.
  • • Wrote copy.